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A MUST READ! Educate yourself about personal care products in the United States: Not Just a Pretty Face: The Ugly Side of the Beauty Industry by Stacy Malkan.

Do you really know what is in your personal care products?  Although you may not give it much thought, you are certainly aware that your personal care products (shampoo, makeup, skin care, etc.) are made with synthetic chemicals.  You assume they are safe, but are they?  The $50 billion beauty & cosmetics industry is so powerful in the United States that they have kept themselves unregulated for decades.  There are gaping loopholes in federal law that allow companies to put virtually any ingredient in personal care products.  Worse, the government does not require pre-market safety tests for these products.  The FDA has no funding to handle the burden of monitoring myriad personal care products introduced every year, and manufacturers producing these products are happy to "regulate" their safety themselves.


You may have heard the recent media stories regarding lead in lipstick - mainstream and upscale brands of lipstick.  This has always been the case - it's not really "news", it's just new to many of us.  If these companies can legally put lead in lipstick, have you considered what hazardous chemicals are lurking in your other products?  What about those intended for children?  Coal tar, parabens, 1.4 dioxane, phthalates, estrogenic receptors and other endocrine disrupters, and about 10,000 other industrial chemicals linked to cancer, infertility, birth defects, depression and other health issues abound in our personal care products.


The US Center for Disease Control reports that Americans have a higher "body burden" of chemicals every year - and it's higher than other countries.  (Ingredients American manufacturers can use in their products are banned in other countries.)  Numerous studies have shown that a higher percentage of the chemicals stored in our bodies are absorbed through our skin and respiratory system.  A 2001 CDC study found that American women have significantly more phthalates (linked to infertility and birth defects) and other toxins in their bodies than men do.  This led to suspicion of chemical exposures through cosmetics.  The Environmental Working Group (a non-profit consumer activist group) has made some shocking discoveries about cosmetics and the companies behind them.  They lobby for regulation and run public awareness campaigns, but as a non-profit they are subject to budget constraints that are not an issue for large manufacturers working against them.


This industry with virtually no regulation, effective marketing, consumer demand, and high profit spells disaster for the consumer.  What can you do to protect yourself?  Learn what is in your personal care products and make necessary adjustments to protect your health.  We must take personal responsibility for the health and safety of ourselves and our families, and we can only do this by educating ourselves to enable effective decision making.  We cannot afford to relinquish our well-being to an industry that stands to profit from our lack of knowledge.

Click here for a handy list of COMMON TOXIC INGREDIENTS in personal care products.  

What exactly are you absorbing through your skin?  You need to know...

Cosmetics and Breast Cancer

Epidemiological studies show that at least 90% of breast cancers are environmental in origin, and that the major cause is our constant exposure to estrogens - both natural and synthetic.  Girls and women are exposed to natural estrogens at varied levels throughout the month and certain life phases.  There are also environmental (synthetic) estrogens that enter the body through food, water, and air.  The daily application of cosmetics and other personal care products with estrogen-mimicking chemicals keeps our bodies consistently exposed to dangerously high levels, and this is continually being linked to the increasing rates of breast cancer.  Women need to take control of their health, educate themselves about their products, and limit exposure to unnatural estrogenic chemicals.


Fragrances are made with about 884 toxic substances.  Toluene is a neuro-toxin, and according to recent EPA fragrance testing, every single fragrance tested was found to have toluene.  Fragrances are not just “perfumes”; they are included in most personal care products on the market.  Fragrance formulas are also "proprietary information", so manufacturers do not have to make known the ingredients in their formulation.  If you avoid perfumes and products with fragrance added, you eliminate the additional hundreds of unknown toxins included in the fragrance.  (None of our products contain artificial fragrance.  The scents in our products come from natural essential oils.)


Environmental Working Group is a non-profit that conducts scientific research on environmental health threats.  An excellent education resource, they maintain a database called Skin Deep that rates the safety of personal care products.  It also gives detailed info on product ingredients.



Government Regulation        Cosmetics & Breast Cancer

Products & Chronic Illness    Products and our Children

Common Ingredients             Check Your Products       

Organic Food/Healthy Living



Not Just a Pretty Face Book
Are Your Cosmetics Safe?

Chemicals Endangering Our Kids.  We all fuss over the beauty of a new born baby’s delicate skin, but is it under siege from a barrage of chemical cocktails thanks to the everyday products we use? Public health researcher, Dr. Sarah Lantz, says she has grave concerns about everyday chemicals we find in stores and how they could be affecting our children. According to Dr. Lantz’ research, our entire modern environment is toxic and we are all suffering the consequences with increasing numbers of children being diagnosed with asthma and behavioral problems, including ADD – even autism. Full story.

Many illnesses we view as misfortune are preventable, and are linked to the chemicals in our environment.  Over time, chemical exposures can lead to illnesses like cancer, asthma, chronic fatigue, depression, allergies, chemical sensitivities, chronic pains or headaches, digestive ailments, skin disorders, and general loss of vitality and good health (you're "not sick, but not well").  In our society it is impossible to completely avoid chemicals, but there are toxins we unnecessarily choose to expose ourselves to multiple times every day.  Our personal care and cosmetic products are of particular concern because they come in constant daily contact with our bodies.  It is a scientifically proven fact that chemicals in the products we use are readily absorbed through our skin, entering our bloodstream and body tissues.  The concept of absorbing drugs through "patches" with synthetic hormones or nicotine is understood, but most people never consider that the chemicals in our personal care products are absorbed the same way.  Many people are not aware these products are unregulated, and contain thousands of toxic chemicals including neurotoxins, carcinogens, phthalates, and more.  You might assume if it can be sold, it must have been tested and determined safe.  But the ONLY truth you can rely on when it comes to cosmetics and personal care products is that if we will buy it, the manufacturer will continue making it and profiting.  We have the authority to make our own health choices, and we can avoid many toxins we subject ourselves to if we choose to take our health into our own hands.  Start now!  Learn the truth about products you currently use.  Our hope is  that our message serves as an impetus in your quest to become a more educated consumer and discover truly nourishing beauty.  We all deserve vibrant health and beautiful skin ~ Nature’s way!

Does this affect your daughter?  Girls are buying and using beauty products earlier than ever.  Among girls ages 6 to 9, 43% use lipstick or lipgloss, and 38% use hair styling products - in addition to everyday personal care products.  Each month, girls 8 to 12 spend $40 million on beauty products.